Allergan Advantage: Digital Experience for Clinician Engagement & Loyalty
Allergan Advantage: Digital Experience for Clinician Engagement & Loyalty
Case Overview
Allergan, now part of AbbVie, needed a modern platform to onboard clinicians to its injectables portfolio (including Botox and Juvederm), streamline product ordering, and reward practice loyalty. The solution: a clinician-facing dashboard that combined training, inventory management, and a tiered rewards program designed to drive preference for Allergan products over competitors.
Case Overview
Allergan, now part of AbbVie, needed a modern platform to onboard clinicians to its injectables portfolio (including Botox and Juvederm), streamline product ordering, and reward practice loyalty. The solution: a clinician-facing dashboard that combined training, inventory management, and a tiered rewards program designed to drive preference for Allergan products over competitors.
Challenge
Clinicians and practice managers often juggle multiple roles—patient care, inventory management, and business growth.
Challenge
Clinicians and practice managers often juggle multiple roles—patient care, inventory management, and business growth.
Educate New Clinicians
Simplify onboarding to Botox, Juvederm, and other products with guided training.
Streamline Practice Operations:
Reduce the complexity of tracking orders, managing inventory, and handling invoices.
Build Loyalty
Create an engaging rewards program that incentivized providers to prioritize Allergan injectables over competitors.
Competing Market Pressures
With rival injectables brands offering aggressive discounts and promotions, Allergan needed a digital experience that not only educated but also built long-term loyalty by making Allergan products the easier, smarter business choice.
Educate New Clinicians
Simplify onboarding to Botox, Juvederm, and other products with guided training.
Streamline Practice Operations:
Reduce the complexity of tracking orders, managing inventory, and handling invoices.
Build Loyalty
Create an engaging rewards program that incentivized providers to prioritize Allergan injectables over competitors.
Competing Market Pressures
With rival injectables brands offering aggressive discounts and promotions, Allergan needed a digital experience that not only educated but also built long-term loyalty by making Allergan products the easier, smarter business choice.
Solutions
Solutions
A Unified Practice Dashboard
We designed a centralized dashboard for clinicians and practice managers with the following features:
Practice Performance Metrics: Real-time tracking of sales performance, rebates, and loyalty tiers (Silver → Gold → Platinum → Diamond).
Inventory & Ordering Tools: Simplified workflows to reorder products, pay invoices, and monitor order status with built-in tracking.
Crystal Rewards Program: A gamified, tier-based loyalty model rewarding practices with discounts, rebates, and exclusive perks.
A Unified Practice Dashboard
We designed a centralized dashboard for clinicians and practice managers with the following features:
Practice Performance Metrics: Real-time tracking of sales performance, rebates, and loyalty tiers (Silver → Gold → Platinum → Diamond).
Inventory & Ordering Tools: Simplified workflows to reorder products, pay invoices, and monitor order status with built-in tracking.
Crystal Rewards Program: A gamified, tier-based loyalty model rewarding practices with discounts, rebates, and exclusive perks.
Empowering Education & Training
The dashboard doubled as a learning hub, guiding new clinicians through Botox, Juvederm, and other product trainings. Personalized modules, recommended programs, and certifications were built in, helping providers onboard faster, stay compliant, and gain confidence in their injection techniques, all while reinforcing brand loyalty.
Integrated training modules and certification programs directly into the dashboard.
Personalized learning recommendations for new clinicians, ensuring safe and effective use of injectables.
Reinforced brand preference through real-world case studies and marketing support materials.
Empowering Education & Training
The dashboard doubled as a learning hub, guiding new clinicians through Botox, Juvederm, and other product trainings. Personalized modules, recommended programs, and certifications were built in, helping providers onboard faster, stay compliant, and gain confidence in their injection techniques, all while reinforcing brand loyalty.
Integrated training modules and certification programs directly into the dashboard.
Personalized learning recommendations for new clinicians, ensuring safe and effective use of injectables.
Reinforced brand preference through real-world case studies and marketing support materials.
Unified Design System
A scalable design system ensured the dashboard was consistent, accessible, and easy to extend across new features.
Reusable UI components streamlined development and reduced rework.
Accessibility standards (WCAG) ensured usability for diverse clinicians and staff.
Consistent visual language reinforced Allergan’s brand across training, inventory, and rewards.
Built to scale globally and adopted by external agencies, enabling faster rollout of campaigns and localized experiences.
Unified Design System
A scalable design system ensured the dashboard was consistent, accessible, and easy to extend across new features.
Reusable UI components streamlined development and reduced rework.
Accessibility standards (WCAG) ensured usability for diverse clinicians and staff.
Consistent visual language reinforced Allergan’s brand across training, inventory, and rewards.
Built to scale globally and adopted by external agencies, enabling faster rollout of campaigns and localized experiences.
Results & Impact
Improved clinician onboarding, streamlined practice operations, and increased brand loyalty through a unified digital platform.
Results & Impact
Improved clinician onboarding, streamlined practice operations, and increased brand loyalty through a unified digital platform.
Faster Clinician Onboarding
Faster Clinician Onboarding
Faster Clinician Onboarding
Increase in Order Volume
Increase in Order Volume
Increase in Order Volume
Reduction in Order Management Time
Reduction in Order Management Time
Design Philosophy
Great design isn’t just about craft. It’s about clarity, outcomes, and forward motion. If you want to understand how I approach the work, this is the place to start.
Design Philosophy
Great design isn’t just about craft. It’s about clarity, outcomes, and forward motion. If you want to understand how I approach the work, this is the place to start.
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Faster Clinician Onboarding
Increase in Order Volume
Reduction in Order Management Time
Design Philosophy
Great design isn’t just about craft. It’s about clarity, outcomes, and forward motion. If you want to understand how I approach the work, this is the place to start.