Case Studies
Case Studies
Featured Work
Case studies in strategy, storytelling, and transformation. Each project highlights a different part of my approach, from reimagining global design systems to creating tools that empower everyday users and teams.
Featured Work
Case studies in strategy, storytelling, and transformation. Each project highlights a different part of my approach, from reimagining global design systems to creating tools that empower everyday users and teams.
Transforming PPL’s Digital Omnichannel Experience
Led redesign of customer and employee experiences at PPL, making energy management more intuitive and user-centered with smart digital solutions.
See Case Study
Transforming PPL’s Digital Omnichannel Experience
Led redesign of customer and employee experiences at PPL, making energy management more intuitive and user-centered with smart digital solutions.
See Case Study
Fueling Global Growth with Smarter Design at Salesforce
Unified 12+ websites and mobile apps at Salesforce, leading a global team to elevate UX, increase engagement, and scale lead generation across segments.
See Case Study
Fueling Global Growth with Smarter Design at Salesforce
Unified 12+ websites and mobile apps at Salesforce, leading a global team to elevate UX, increase engagement, and scale lead generation across segments.
See Case Study
Emirates Airlines Digital Transformation
At BBDO, I led the redesign of Emirates Airlines’ digital ecosystem—elevating usability and business performance across web, app, and key touchpoints.
See Case Study
Emirates Airlines Digital Transformation
At BBDO, I led the redesign of Emirates Airlines’ digital ecosystem—elevating usability and business performance across web, app, and key touchpoints.
See Case Study
Transforming PPL’s Digital Omnichannel Experience
Led redesign of customer and employee experiences at PPL, making energy management more intuitive and user-centered with smart digital solutions.
See Case Study
Fueling Global Growth with Smarter Design at Salesforce
Unified 12+ websites and mobile apps at Salesforce, leading a global team to elevate UX, increase engagement, and scale lead generation across segments.
See Case Study
Emirates Airlines Digital Transformation
At BBDO, I led the redesign of Emirates Airlines’ digital ecosystem—elevating usability and business performance across web, app, and key touchpoints.
See Case Study
Design Philosophy
Great design isn’t just about craft. It’s about clarity, outcomes, and forward motion. If you want to understand how I approach the work, this is the place to start.
Design Philosophy
Great design isn’t just about craft. It’s about clarity, outcomes, and forward motion. If you want to understand how I approach the work, this is the place to start.
Design Philosophy
Great design isn’t just about craft. It’s about clarity, outcomes, and forward motion. If you want to understand how I approach the work, this is the place to start.
UX Mentorship for Designers at Any Level
Whether you’re breaking into the field, refining your portfolio, or stepping into leadership, these one-on-one sessions are built to meet you where you are and move you forward.
UX Mentorship for Designers at Any Level
Whether you’re breaking into the field, refining your portfolio, or stepping into leadership, these one-on-one sessions are built to meet you where you are and move you forward.
UX Mentorship for Designers at Any Level
Whether you’re breaking into the field, refining your portfolio, or stepping into leadership, these one-on-one sessions are built to meet you where you are and move you forward.