About
About
All about me
I’m Chuck Griffith, a design leader who thrives at the intersection of strategy and creativity. Based in Austin, I’ve led global teams and shaped digital experiences for Salesforce, Microsoft, Emirates Airlines, AbbVie, and Gillette. I stay close to the craft, mapping ecosystems, architecting design systems, and prototyping in Figma, because I believe leadership comes from doing as well as directing.
Outside of work, I’m a filmmaker and food adventurer, always chasing new wine, culture, and inspiration.
I studied English Literature and Film at Columbia University and earned a master’s in Education at Teachers College. I’ve also invested in the future with certifications in AI and leadership from Stanford, Google, UChicago, and Anthropic.
All about me
I’m Chuck Griffith, a design leader who thrives at the intersection of strategy and creativity. Based in Austin, I’ve led global teams and shaped digital experiences for Salesforce, Microsoft, Emirates Airlines, AbbVie, and Gillette. I stay close to the craft, mapping ecosystems, architecting design systems, and prototyping in Figma, because I believe leadership comes from doing as well as directing.
Outside of work, I’m a filmmaker and food adventurer, always chasing new wine, culture, and inspiration.
I studied English Literature and Film at Columbia University and earned a master’s in Education at Teachers College. I’ve also invested in the future with certifications in AI and leadership from Stanford, Google, UChicago, and Anthropic.
Leadership in Design
Design is how I cut through complexity and create momentum. I ground my work in research, frame the questions that matter, and build systems that keep teams aligned and outcomes measurable. With AI now part of the toolkit, I push design beyond usability into strategy, turning intelligence, data, and craft into real competitive edge.
Team Leadership & Collaboration
I drive with accountability and momentum. Clear direction, shared ownership, and no wasted motion. My teams know I’ll fight for the work and for them.
Strategy & Data-Driven Decisions
Design without data is decoration. I pair research with ruthless prioritization, using insight and analytics to shape decisions that actually move the needle.
Design as a Force for Growth
I use design to cut through noise, align with business goals, and create distinct products and platforms that accelerate growth.
Leadership in Design
Design is how I cut through complexity and create momentum. I ground my work in research, frame the questions that matter, and build systems that keep teams aligned and outcomes measurable. With AI now part of the toolkit, I push design beyond usability into strategy, turning intelligence, data, and craft into real competitive edge.
Team Leadership & Collaboration
I drive with accountability and momentum. Clear direction, shared ownership, and no wasted motion. My teams know I’ll fight for the work and for them.
Strategy & Data-Driven Decisions
Design without data is decoration. I pair research with ruthless prioritization, using insight and analytics to shape decisions that actually move the needle.
Design as a Force for Growth
I use design to cut through noise, align with business goals, and create distinct products and platforms that accelerate growth.
"Chuck's leadership didn’t just unify and inspire us—it fundamentally changed how we approach design. He raised the bar, brought new energy to our work, and left an undeniable mark on our company’s design excellence."
Anthony Pearson
Design Ops, PPL
"Chuck's leadership didn’t just unify and inspire us—it fundamentally changed how we approach design. He raised the bar, brought new energy to our work, and left an undeniable mark on our company’s design excellence."
Anthony Pearson
Design Ops, PPL
"Chuck's understanding of UX for marketing was revelation in our company. He brought a passion that pushed everyone to look at what they were doing differently, question the status quo, and then look for ways to make it better, and optimize."
Malachy Walsh
Creative Director, Salesforce
"Chuck is a product design visionary who brings strategic clarity from research to design execution. He challenges convention and elevates how teams think about user experience, content, and long-term business impact."
Melinda Belcher
Executive Director, JP Morgan
"Chuck is a product design visionary who brings strategic clarity from research to design execution. He challenges convention and elevates how teams think about user experience, content, and long-term business impact."
Melinda Belcher
Executive Director, JP Morgan
"Chuck is a product design visionary who brings strategic clarity from research to design execution. He challenges convention and elevates how teams think about user experience, content, and long-term business impact."
Melinda Belcher
Executive Director, JP Morgan
"Chuck is a product design visionary who brings strategic clarity from research to design execution. He challenges convention and elevates how teams think about user experience, content, and long-term business impact."
Melinda Belcher
Executive Director, JP Morgan
"Chuck is a product design visionary who brings strategic clarity from research to design execution. He challenges convention and elevates how teams think about user experience, content, and long-term business impact."
Melinda Belcher
Executive Director, JP Morgan
See the Work. Understand the Thinking.
Explore case studies showing how I tackle complexity, lead teams through change, and deliver design with measurable impact.
See the Work. Understand the Thinking.
Explore case studies showing how I tackle complexity, lead teams through change, and deliver design with measurable impact.
See the Work. Understand the Thinking.
Explore case studies showing how I tackle complexity, lead teams through change, and deliver design with measurable impact.