Chuck Griffith
Product Design Leader
2022-2025
Head of Design, Executive, PPL Corporation
At PPL Corporation, I led a multidisciplinary team across UX, research, content, accessibility, and design strategy to elevate digital experiences for both customers and employees. Collaborating closely with product, engineering, and business units, I oversaw the creation of AI-powered tools that gave users greater control over their energy usage. I directed the rollout of a unified, accessible design system and translated high-level business goals—reporting directly to the Chief Digital Officer—into scalable, user-centered solutions. These efforts resulted in measurable improvements in engagement, satisfaction, and conversion, supporting the company’s broader digital transformation.
2017-2022
Head of Digital Experience, UX, DCG Worldwide Enterprises
Led end-to-end experience design and strategy for Fortune 100 companies and high-growth SMBs. I managed cross-functional teams delivering B2B and DTC digital and mobile solutions, overseeing large-scale projects leveraging platforms like Salesforce Marketing Cloud and Adobe Experience Cloud. With responsibility for multimillion-dollar budgets, I authored SOWs and RFPs, and partnered directly with C-suite stakeholders to align digital efforts with business goals. Clients included Herbalife, Fox Networks, AbbVie, and Mastercard.
2019-2023
Adjunct Professor, UCLA
Instructor for Design & Arts Program; UX design, content design, and design thinking.
2016-2018
Senior Director, Growth UX Cisco/Appdynamics
At Cisco/AppDynamics, I led the UX/UI design and digital strategy for an account-based marketing approach, creating targeted experiences that significantly boosted performance. I managed and optimized digital marketing collateral to elevate AppDynamics’ brand visibility by 5x, driving a 15–70% average month-over-month increase in engagement and conversion.
2014-2016
UX Director, Salesforce
At Salesforce, I directed UX for global omni-channel content marketing and led digital experience enhancements across North American and European platforms. These efforts drove a 200%+ increase in lead generation and MQLs, boosted user engagement by 150%, and raised digital channel NPS by 50%, transforming how Salesforce attracted and converted enterprise audiences.
2012-2014
Experience Creative Director, Atmosphere BBDO
At Atmosphere BBDO, I led a UX and content strategy team focused on translating creative concepts into impactful digital experiences—including native mobile—for global brands. I defined experiential interfaces and information architecture that bridged storytelling with usability, directly contributing to a $200M annual increase in e-commerce conversion for a major international airline. Clients included Emirates Airline, Visa, and Johnson & Johnson.
2011-2012
UX Director, HAVAS Life (Euro RSCG Life)
At Havas Life, I led a team of 15 UX and information architecture designers to elevate pharmaceutical advertising campaigns with a strong focus on user advocacy and emerging technologies. I provided strategic guidance on research initiatives, delivered thought leadership across digital innovation, and educated both internal teams and clients on evolving industry trends. Key clients included Pfizer and Walgreens.