Chuck Griffith
Digital Experience Leader
2022-2025
Head of Design, Executive, PPL Corporation
At PPL Corporation, I led a multidisciplinary team across UX, research, content, accessibility, and design strategy to elevate digital experiences for both customers and employees. Collaborating closely with product, engineering, and business units, I oversaw the creation of AI-powered tools that gave users greater control over their energy usage. I directed the rollout of a unified, accessible design system and translated high-level business goals—reporting directly to the Chief Digital Officer—into scalable, user-centered solutions. These efforts resulted in measurable improvements in engagement, satisfaction, and conversion, supporting the company’s broader digital transformation.
2017-2022
Head of Digital Experience, UX, DCG Worldwide Enterprises
Led end-to-end experience design and strategy for Fortune 100 companies and high-growth SMBs. I managed cross-functional teams delivering B2B and DTC digital and mobile solutions, overseeing large-scale projects leveraging platforms like Salesforce Marketing Cloud and Adobe Experience Cloud. With responsibility for multimillion-dollar budgets, I authored SOWs and RFPs, and partnered directly with C-suite stakeholders to align digital efforts with business goals. Clients included Herbalife, Fox Networks, AbbVie, and Mastercard.
2019-2023
Adjunct Professor, UCLA
Instructor for Design & Arts Program; UX design, content design, and design thinking.
2016-2018
Senior Director, Growth UX Cisco/Appdynamics
At Cisco/AppDynamics, I led the UX/UI design and digital strategy for an account-based marketing approach, creating targeted experiences that significantly boosted performance. I managed and optimized digital marketing collateral to elevate AppDynamics’ brand visibility by 5x, driving a 15–70% average month-over-month increase in engagement and conversion.
2014-2016
UX Director, Salesforce
At Salesforce, I directed UX for global omni-channel content marketing and led digital experience enhancements across North American and European platforms. These efforts drove a 200%+ increase in lead generation and MQLs, boosted user engagement by 150%, and raised digital channel NPS by 50%, transforming how Salesforce attracted and converted enterprise audiences.
2012-2014
Experience Creative Director, Atmosphere BBDO
At Atmosphere BBDO, I led a UX and content strategy team focused on translating creative concepts into impactful digital experiences—including native mobile—for global brands. I defined experiential interfaces and information architecture that bridged storytelling with usability, directly contributing to a $200M annual increase in e-commerce conversion for a major international airline. Clients included Emirates Airline, Visa, and Johnson & Johnson.
2009-2012
UX Director, HAVAS Life (Euro RSCG Life)
At Havas Life, I led a team of 15 UX and information architecture designers to elevate pharmaceutical advertising campaigns with a strong focus on user advocacy and emerging technologies. I provided strategic guidance on research initiatives, delivered thought leadership across digital innovation, and educated both internal teams and clients on evolving industry trends. Key clients included Pfizer and Walgreens.
Chuck Griffith
Digital Experience Leader
2022-2025
Head of Design, Executive, PPL Corporation
At PPL Corporation, I led a multidisciplinary team across UX, research, content, accessibility, and design strategy to elevate digital experiences for both customers and employees. Collaborating closely with product, engineering, and business units, I oversaw the creation of AI-powered tools that gave users greater control over their energy usage. I directed the rollout of a unified, accessible design system and translated high-level business goals—reporting directly to the Chief Digital Officer—into scalable, user-centered solutions. These efforts resulted in measurable improvements in engagement, satisfaction, and conversion, supporting the company’s broader digital transformation.
2017-2022
Head of Digital Experience, UX, DCG Worldwide Enterprises
Led end-to-end experience design and strategy for Fortune 100 companies and high-growth SMBs. I managed cross-functional teams delivering B2B and DTC digital and mobile solutions, overseeing large-scale projects leveraging platforms like Salesforce Marketing Cloud and Adobe Experience Cloud. With responsibility for multimillion-dollar budgets, I authored SOWs and RFPs, and partnered directly with C-suite stakeholders to align digital efforts with business goals. Clients included Herbalife, Fox Networks, AbbVie, and Mastercard.
2019-2023
Adjunct Professor, UCLA
Instructor for Design & Arts Program; UX design, content design, and design thinking.
2016-2018
Senior Director, Growth UX Cisco/Appdynamics
At Cisco/AppDynamics, I led the UX/UI design and digital strategy for an account-based marketing approach, creating targeted experiences that significantly boosted performance. I managed and optimized digital marketing collateral to elevate AppDynamics’ brand visibility by 5x, driving a 15–70% average month-over-month increase in engagement and conversion.
2014-2016
UX Director, Salesforce
At Salesforce, I directed UX for global omni-channel content marketing and led digital experience enhancements across North American and European platforms. These efforts drove a 200%+ increase in lead generation and MQLs, boosted user engagement by 150%, and raised digital channel NPS by 50%, transforming how Salesforce attracted and converted enterprise audiences.
2012-2014
Experience Creative Director, Atmosphere BBDO
At Atmosphere BBDO, I led a UX and content strategy team focused on translating creative concepts into impactful digital experiences—including native mobile—for global brands. I defined experiential interfaces and information architecture that bridged storytelling with usability, directly contributing to a $200M annual increase in e-commerce conversion for a major international airline. Clients included Emirates Airline, Visa, and Johnson & Johnson.
2009-2012
UX Director, HAVAS Life (Euro RSCG Life)
At Havas Life, I led a team of 15 UX and information architecture designers to elevate pharmaceutical advertising campaigns with a strong focus on user advocacy and emerging technologies. I provided strategic guidance on research initiatives, delivered thought leadership across digital innovation, and educated both internal teams and clients on evolving industry trends. Key clients included Pfizer and Walgreens.
Chuck Griffith
Digital Experience Leader
2022-2025
Head of Design, Executive, PPL Corporation
At PPL Corporation, I led a multidisciplinary team across UX, research, content, accessibility, and design strategy to elevate digital experiences for both customers and employees. Collaborating closely with product, engineering, and business units, I oversaw the creation of AI-powered tools that gave users greater control over their energy usage. I directed the rollout of a unified, accessible design system and translated high-level business goals—reporting directly to the Chief Digital Officer—into scalable, user-centered solutions. These efforts resulted in measurable improvements in engagement, satisfaction, and conversion, supporting the company’s broader digital transformation.
2017-2022
Head of Digital Experience, UX, DCG Worldwide Enterprises
Led end-to-end experience design and strategy for Fortune 100 companies and high-growth SMBs. I managed cross-functional teams delivering B2B and DTC digital and mobile solutions, overseeing large-scale projects leveraging platforms like Salesforce Marketing Cloud and Adobe Experience Cloud. With responsibility for multimillion-dollar budgets, I authored SOWs and RFPs, and partnered directly with C-suite stakeholders to align digital efforts with business goals. Clients included Herbalife, Fox Networks, AbbVie, and Mastercard.
2019-2023
Adjunct Professor, UCLA
Instructor for Design & Arts Program; UX design, content design, and design thinking.
2016-2018
Senior Director, Growth UX Cisco/Appdynamics
At Cisco/AppDynamics, I led the UX/UI design and digital strategy for an account-based marketing approach, creating targeted experiences that significantly boosted performance. I managed and optimized digital marketing collateral to elevate AppDynamics’ brand visibility by 5x, driving a 15–70% average month-over-month increase in engagement and conversion.
2014-2016
UX Director, Salesforce
At Salesforce, I directed UX for global omni-channel content marketing and led digital experience enhancements across North American and European platforms. These efforts drove a 200%+ increase in lead generation and MQLs, boosted user engagement by 150%, and raised digital channel NPS by 50%, transforming how Salesforce attracted and converted enterprise audiences.
2012-2014
Experience Creative Director, Atmosphere BBDO
At Atmosphere BBDO, I led a UX and content strategy team focused on translating creative concepts into impactful digital experiences—including native mobile—for global brands. I defined experiential interfaces and information architecture that bridged storytelling with usability, directly contributing to a $200M annual increase in e-commerce conversion for a major international airline. Clients included Emirates Airline, Visa, and Johnson & Johnson.
2009-2012
UX Director, HAVAS Life (Euro RSCG Life)
At Havas Life, I led a team of 15 UX and information architecture designers to elevate pharmaceutical advertising campaigns with a strong focus on user advocacy and emerging technologies. I provided strategic guidance on research initiatives, delivered thought leadership across digital innovation, and educated both internal teams and clients on evolving industry trends. Key clients included Pfizer and Walgreens.
Chuck Griffith
Digital Experience Leader
2022-2025
Head of Design, Executive, PPL Corporation
At PPL Corporation, I led a multidisciplinary team across UX, research, content, accessibility, and design strategy to elevate digital experiences for both customers and employees. Collaborating closely with product, engineering, and business units, I oversaw the creation of AI-powered tools that gave users greater control over their energy usage. I directed the rollout of a unified, accessible design system and translated high-level business goals—reporting directly to the Chief Digital Officer—into scalable, user-centered solutions. These efforts resulted in measurable improvements in engagement, satisfaction, and conversion, supporting the company’s broader digital transformation.
2017-2022
Head of Digital Experience, UX, DCG Worldwide Enterprises
Led end-to-end experience design and strategy for Fortune 100 companies and high-growth SMBs. I managed cross-functional teams delivering B2B and DTC digital and mobile solutions, overseeing large-scale projects leveraging platforms like Salesforce Marketing Cloud and Adobe Experience Cloud. With responsibility for multimillion-dollar budgets, I authored SOWs and RFPs, and partnered directly with C-suite stakeholders to align digital efforts with business goals. Clients included Herbalife, Fox Networks, AbbVie, and Mastercard.
2019-2023
Adjunct Professor, UCLA
Instructor for Design & Arts Program; UX design, content design, and design thinking.
2016-2018
Senior Director, Growth UX Cisco/Appdynamics
At Cisco/AppDynamics, I led the UX/UI design and digital strategy for an account-based marketing approach, creating targeted experiences that significantly boosted performance. I managed and optimized digital marketing collateral to elevate AppDynamics’ brand visibility by 5x, driving a 15–70% average month-over-month increase in engagement and conversion.
2014-2016
UX Director, Salesforce
At Salesforce, I directed UX for global omni-channel content marketing and led digital experience enhancements across North American and European platforms. These efforts drove a 200%+ increase in lead generation and MQLs, boosted user engagement by 150%, and raised digital channel NPS by 50%, transforming how Salesforce attracted and converted enterprise audiences.
2012-2014
Experience Creative Director, Atmosphere BBDO
At Atmosphere BBDO, I led a UX and content strategy team focused on translating creative concepts into impactful digital experiences—including native mobile—for global brands. I defined experiential interfaces and information architecture that bridged storytelling with usability, directly contributing to a $200M annual increase in e-commerce conversion for a major international airline. Clients included Emirates Airline, Visa, and Johnson & Johnson.
2009-2012
UX Director, HAVAS Life (Euro RSCG Life)
At Havas Life, I led a team of 15 UX and information architecture designers to elevate pharmaceutical advertising campaigns with a strong focus on user advocacy and emerging technologies. I provided strategic guidance on research initiatives, delivered thought leadership across digital innovation, and educated both internal teams and clients on evolving industry trends. Key clients included Pfizer and Walgreens.